Friday, August 12, 2011

Shakey Markets Action Plan

Market volatility increases the importance of working with a real financial advisor. It’s the time to be PROACTIVE and go on offensive!!!

Be proactive with contacting your affluent clients. This can be done through calls, personal meetings, lunch and learns, and social interaction. In the last serious downturn, only 19.9% of advisors increased their face time with clients. Don’t let this be you!

Call every prospect in your pipeline – this is the perfect time for a 2nd opinion – to offer help and guidance. Invite to any lunch and learn, economic update and other client events.

Be prepared for social conversations around the turmoil. These can all be opportunities for offering a 2nd opinion. Avoid getting into details about the markets. Focus on the “mini-close” for a 2nd opinion.

Roll-up your sleeves and get working! Be prepared to work through the weekend; talking to clients and providing 2nd opinions.

May the force be with you,